At the core of private banking is the relationship manager (RM), whose role goes far beyond advising on investments.
Private banking clients are assigned dedicated RMs who act as a single point of contact for all financial needs. Their responsibilities include investment strategy coordination, cross-border estate planning, and facilitating global transactions.
An effective RM must combine financial expertise with interpersonal skills, ensuring clients receive timely updates on market opportunities while also understanding personal family dynamics. Many private banks now train RMs to act as “family advisors,” covering not only investment portfolios but also next-generation education, philanthropy, and succession planning.
In Singapore, where private banking is highly competitive, the quality of RM service is a key differentiator. Clients often switch banks not because of product dissatisfaction, but because of poor service continuity or lack of personal attention.
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