Many retail clients confuse priority banking with private banking. The distinction lies in entry thresholds, services, and investment access.
Priority banking typically requires deposits of SGD 200,000–350,000 and offers enhanced retail services such as preferential loan rates, personal bankers, and bundled insurance products. Private banking, however, is reserved for individuals with SGD 1–5 million in investable assets, offering bespoke investment strategies, global products, and estate planning.
Private banking clients also gain access to hedge funds, structured derivatives, and exclusive private equity deals. They receive global concierge services, dedicated research, and multi-family office-style advisory.
While priority banking bridges the gap between mass affluent and HNWI segments, private banking remains a separate tier altogether, reflecting exclusivity and bespoke wealth management.
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